Body Scanning CRM

The future of specialty retailing

What’s your size?
What is the best possible ergonomic adjustment for my bicycle? Which bicycle seat width would be optimal for me, considering my body weight, height and frame size? Which running shoe fits me best, while fulfilling all of my biomechanical needs? What would be the correct length for the sleeve of my all-weather jacket? Which neoprene wetsuit will get me the best results in my next triathlon?

All these questions relate to an athlete’s “anthropometry” – the measurement of the human individual for the purpose of understanding human physical variation.